Jewellery from its own workshop, calmly showcased

Home page of the Zlata website with a large image and the line “Jewellery, handmade for a lifetime”

Website for a jeweller

A website that shows the house's craft, not its prices.

Zlata is an owner-run jeweller with its own workshop and collections. For a presentation at an event, the house needed a website that shows what it can do.

A shop was explicitly not wanted: no prices, no cart. Because guests arrive via a QR code, almost everyone opens the site on their phone.

Client: Zlata
Industry: Jeweller
Duration: Ongoing

Ring against a dark background from the home page image sequence

Gallery

A gallery, not a shop

The site presents finished pieces as a showcase. A tap opens a piece full screen, a swipe moves on, two fingers zoom.

The “Our works” section with four categories

Motion

Motion with a purpose

As you scroll the home page, an image sequence runs from the first conversation through the sketch to the handover of the finished ring.

Languages

Three languages

German, English and Russian, each with its own URLs so search engines can find all three.

Screens

Designed big, brought to mobile

The site is designed for the large screen first, where images and motion have their full effect. Then the essentials are carried over to the phone: gallery, image sequences and header, tuned for the small screen.